A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. The 8 fundamental types of graphic design are:Ī brand is a relationship between a business or organization and its audience. Whether you are an aspiring designer or seeking design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers. Many designers specialize in a single type others focus on a set of related, similar types.

Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. Before we dive into the 8 types of graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form.

Creative key visual design